The setup excited female runners and offered an unique running experience in their city.
At adidas we’re using innovative ways to connect and build relationships with our audience – consumers who live busy lives but still find the time to run, train, box, swim, in an already active city like London.
Connecting and using this positive energy became the focus of a running event we hosted in February.
They found the motivation to get outside and we wanted to reward them by taking all their 550,000 watts of energy and making their running experience even more enjoyable.
As part of our brand activation team in the UK, I helped launch our new women’s-specific running shoe to the female athlete. Taking inspiration from the shoe, PureBOOST X, The X immersive pop up space in Victoria Park, London became a hub of energy as female runners took back their park.